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Saturday, November 17, 2012

Say it loud and proud: I'm shallow!

We’ve all heard that Beauty and the Beast story before. Whether it’s the Disney film (with the singing teacups and talking chandeliers) or a real life fairytale, we've always commended and congratulated those who can see beyond another person’s physical flaws. It's true love, so pure and so untainted. We admire those who understand inner beauty, and see beyond trivial things such as attractiveness.

This explains our outcry over the opposite phenomenon—people who blatantly value physical attractiveness over other traits. For example, the men who only date models. Or barely-legal teenagers. Or models who are barely-legal teenagers. But even in everyday life, we are upset when we see obvious displays of people preferring more attractive people in many respects, whether it's an employer at work ultimately choosing the more attractive interviewee, or a waiter being more polite to a pretty girl than her ordinary looking friend.“They’re so shallow,” we’ll mutter bitterly. “Don’t they know people can be beautiful on the inside?” With our furtive glances and sharp whispers, it's judgment day.

Hence the recent backlash at the Chinese man who divorced his wife and then sued her for being ugly. A few weeks ago, a Chinese man was distressed to find out his newborn daughter was, to put it mildly, not as attractive as he thought she would be. She looked like neither him, nor his wife. At first, he jumped to the conclusion that his wife had been unfaithful. Perhaps he's never heard of the Ugly Duckling (aren't all babies born kind of wrinkly anyway?). After great hesitation, his wife reluctantly admitted that she had spent hundreds of thousands on plastic surgery before meeting him, resulting in her much-improved exterior. Alas, with this great relevation solves the ultimate mystery of where the baby's genes came from. The husband subsequently divorced her, and then sued her for deception.

That seems outrageous. Supposedly he didn’t marry her just for those round, lovable eyes and those plump lips. Or that thick cascade of hair. He should love her, inside and out. Forever and always. Until death do them part. Why does it matter then, that she's had her whole face reconstructed? It's the inner beauty that matters, isn't it? Here we voice our strong condemnation, even disgust. How could his love have been so superficial?
Photo courtesy of Weibo.

But here's a shocker for you – human beings are shallow. We are superficial creatures. As much as we want to believe that looks don't matter, we do judge a book by its cover. Every one of us. 

We associate beauty with positive traits. Therefore, we have a generally biased and preconceived notion about beautiful people. We think they're funnier, friendlier, and more intelligent. They're more exciting, have better social skills and are more interesting and poised.

These particular attitudes are thus reflected in our actions. Attractive people receive all kinds of benefits. They may get higher starting salaries, perhaps because their qualifications are perceived as more solid, giving them an overall greater potential. Then, later on, they have an advantage in promotions. In fact, statistics indicate that the women who advance the most at work are more attractive, thinner, taller and younger-looking than their female colleagues. These are only a few studies out of thousands that basically re-emphasize the same sad truth: we're shallow creatures.

Perhaps you think we've been conditioned to value beauty. You're thinking, society is crue. We've just been taught to associate and treat beautiful people better! Your thinking is wrong. Even infants from 2 to 6 months of age prefer to look longer at faces rated as attractive by adults than at faces rated as unattractive by adults. Essentially, babies can already tell who is attractive and who is unattractive. They pay attention to the better-looking people, just like we do.

It is evolutionarily adaptive of us to be shallow. Men prefer beautiful women so they can have beautiful offspring to carry on their beautiful genes. Thus, the trophy wives. Women, on the other hand, value beauty in terms of height because this normally indicates strength (and therefore the ability to provide). Basically, being shallow is natural.

So next time you judge someone and accuse him or her of being shallow, remember that you behave in ways that are favorable towards attractive people too, almost on a daily basis. Let's blame evolution, let's blame the unbelievably high standards of beauty that exist in the world, let's blame the sensory glands that link to your pupils or corneas or something. But give that Chinese man a break, will ya? Perhaps it was a little overboard for him to have sued his wife for compensatory damages, but say it with me guys: we're all shallow! And there's nothing wrong with that.



Aw, come on. Look at that little cutie!



6 comments:

  1. I thought this article was extremely interesting and enlightening because it talks about a very real issue and one that I often thought was cultural yet this article proved that beauty is sought after worldwide. From a young age we are taught that appearance is everything and to always look our best. There is certainly a value in daily life to look good, but at times the amount of pressure society put on us to look our best is too much. Also, who decides what is the best? Who says what the perfect look is? I found this piece very provocative and intriguing. Keep up the good work!

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  2. I really like this post because it touches on a very sensitive subject. We are inherently shallow by nature and a person's attractiveness can affect the way their personality and intelligence is perceived. It is interesting to look at attractiveness across cultures. While somethings differ, there are commonalities between what is perceived as attractive universally.

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  3. I completely agree. I'm guilty of it. You touched upon it briefly, but being attracted to good looking people on first glance serves an evolutionary advantage. Good genes are what's important in natural selection, and good genes are normally ones that provide good health. For animals, there has to be a way to perceive good genes off the bat. That is superficial. Humans, it seems, play along the same rules. While it is not always fool proof, broad shoulders and a symmetrical face in men, with a sharp jaw structure, generally means increased strength, range of motion, balance, etc. All positive attributes in hunting. Not that we hunt today, but these evolutionary intuitions have remained with us ever since. It's why men love women with wide hips, it indicates fertility. And interestingly, this preference for the good looking has jumped the gun from natural selection to societal selection.

    By default richer people are able to gain better looking spouses. As such, their children are better looking and better off financially. It creates a cycle in which their children have an increased likelihood of being successful an rich (better education/resources etc), and thus marry beautiful people themselves. Interestingly, it has been shown that as an average, people in the upper 1% are undoubtedly better looking than the other 99%. If you can measure that (I'm not sure how they did).

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  4. Many studies have been done to determine what people find attractive. It seems that men prefer women who have both baby-faced features, such as big eyes or big lips, combined with more mature features, such as prominent cheek bones. Women prefer men with strong jaws and broad foreheads. (Note: Women's preferences for men change depending on what part of their menstrual cycle they are on. When a woman is not ovulating, they prefer more friendly and youthful features.) Also, overall people find more average and symmetrical faces to be more attractive. A study at MIT revealed that averaging multiple faces and features together yields an end result that is much more attractive to the human eye. Finally, the waist-to-hip ratio proves to be very important. A woman with a ratio of 0.7 is rated more attractive than any other ratio. The idea ratio for a man is 0.9, but this only holds true if they have favorable incomes. Because lets be honest, women are more attracted to their money anyways.

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  5. We have ventured into the territory of the centuries-old philosophical debate over aesthetic judgment. For starters, Plato (http://plato.stanford.edu/entries/aesthetic-judgment/) has a good entry on this. While the position taken in the article may be extreme (give the guy a break? no! he's crazy to file suit.), the idea of not shutting out the natural human compulsion toward aesthetic judgment is sound. That said, I often muse, if it were that simple, and we were just "not accepting" our proclivity toward beauty, then it would have devolved completely. However, philosophies that involve religion, such as Puritanism, but certainly not limited to it, offer useful counterarguments, and have legitimately created the stigmatized meaning of the word "shallow". It depends on your values, but this debate does not lend itself to essentialization.

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  6. You're wrong when you said that every single person is shallow. I know I'm not shallow (I've fallen hard for ugly people after seeing their personalities). And, I can say this with utter confidence, never in my life (not even accidentally) judges a book by it's cover (metaphorically speaking). I know I sound really vain here, but I've been thinking about it a lot latley an I realized that it seems that way in America. There are so many shallow people in America, and I never knew the stereotypical shallow person you see on tv existed until I came here. It's not JUST America, I mean I bet there are tons of shallow people where I'm from, but I was always an introvert and I barley ever left my house except for school, which was private. So, anyway, my point is that it's not true at all that all people are shallow. Wethr it nature or nurture, it can be conditioned out of people.

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